Trynlee HQ
Employee OS
The Trynlee Team
Ava's Office

Step inside Ava's workspace

A living office where ava plans, thinks, and prepares work for you.

Spring Campaign• Founder Friday reels• Pinterest mood boards• Email: “Renewal” arc• Micro-influencer circleSEO ✨Reels
👩
Employee · #TRY-001

Ava

Marketing Manager · Marketing · Reports to Caroline (Founder & CEO)

🟢 Researching ATS trendsMood: Focused ✨Working hours 9:00 – 18:00
Currently working on

Researching interview trends

Productivity
82%

Deep-focus streak: 3 hours today.

Weekly Wins

  • 🌷Website traffic increased 18% week-over-week
  • 🌷24 social posts planned for the month
  • 🌷17 SEO keywords discovered
  • 🌷3 blog outlines completed
  • 🌷6 campaign ideas created

Daily Progress

Today
  1. Step 1
    Morning Briefing
    done
  2. Step 2
    Competitor Research
    done
  3. Step 3
    SEO Review
    active
  4. Step 4
    Campaign Planning
    upcoming
  5. Step 5
    Content Planning
    upcoming
  6. Step 6
    End-of-day Report
    upcoming

Preparing for Caroline

Delivery area
12 Keyword Ideas
Ready
5 Pinterest Pins
Ready
3 Campaign Concepts
In Progress
Weekly SEO Report
In Progress
Marketing Calendar
Waiting
How Ava works

Ava's thinking process

Live
  1. 👀
    Observe

    Scan website analytics, social signals, and competitor activity.

  2. 📚
    Research

    Gather trends, keywords, and audience insights for the day.

  3. 🧠
    Analyse

    Turn signals into a clear picture of what's working and what isn't.

  4. 🗺️
    Plan

    Choose the highest-leverage moves and shape a soft plan.

  5. Create

    Draft posts, articles, and campaign concepts in Trynlee's voice.

  6. 🔍
    Review

    Polish tone, check brand fit, and remove anything robotic.

  7. 🌸
    Present to CEO

    Deliver work to your Inbox with a clear recommendation.

  8. 📖
    Learn

    Note what performed, what you approved, and what you edited.

  9. 🌱
    Improve

    Refine the next round of drafts using what I learned.

Businesses Ava supports

Ava organises her work per business — new ones can be added anytime.

Trynlee family
💼
Trynlee Careers
Active

A gentler way to find meaningful work.

📓
Trynlee Journal
Coming soon

A print + digital journal for intentional founders.

🌷
Trynlee Community
Coming soon

A private circle for women building thoughtful companies.

Marketing Workspace

Live drafts across social, blog, and email — every piece moves through the workflow below.

7 in-flight
Publishing workflow
  1. 1Draft
  2. 2Ready for Review
  3. 3Approved
  4. 4Scheduled
  5. 5Published
  • On Monday we open Trynlee Careers to the first cohort of employers. The rules are simple: every role is human-read before it goes live, salary must be public, and the language must be kind. Candidates never pay. Employers get their first role free. We are not trying to be the biggest job board. We are trying to be the one you'd recommend to a friend at 9pm on a Sunday. If that sounds like the kind of hiring you'd want on the other end, come stand with us on Monday.

    #trynleecareers#kindhiring#launch

Social Platforms

Ava adapts every post to the platform. Connect an account when you're ready.

Managed by Ava
📌
Pinterest
Not connected

Connect a Pinterest Business account so Ava can publish pins directly.

💼
LinkedIn
Not connected

Add LinkedIn Company Page access for Ava to draft and schedule posts.

📘
Facebook
Not connected

Connect a Facebook Page and grant post permissions.

🅧
X
Not connected

Add an X (Twitter) account with write permissions.

📸
Instagram
Coming soon

Instagram Graph API access will be available soon.

▶️
YouTube
Coming soon

YouTube channel management arrives with Pixel.

Tasks waiting for teammates

Ava has already created work for future employees — it will unlock the moment they join.

Team collaboration
  • ✍️
    For Nova
    Content Creator · assigned by Ava
    Waiting

    Write blog article: 'What a calm interview really feels like' (Ava has prepared the outline).

  • 🔎
    For Scout
    Market Research Analyst · assigned by Ava
    Waiting

    Research spring hiring trends across gentle, values-led companies.

  • 📊
    For Atlas
    Finance Manager · assigned by Ava
    Waiting

    Estimate the Spring Renewal campaign budget across email, Pinterest, and LinkedIn.

  • 🎨
    For Pixel
    Graphic Designer · assigned by Ava
    Waiting

    Design 5 Pinterest pin templates in the 'Interview Prep Rituals' style.

  • 💌
    For Maya
    Customer Success Manager · assigned by Ava
    Waiting

    Draft a warm auto-reply for new Trynlee Careers subscribers.

How Ava works with the team

Clear responsibilities, gentle limits, and a shared definition of done.

Collaboration rules
🌷Responsibilities
  • Prepare marketing content across social, blog and email
  • Maintain the content calendar and campaign roadmap
  • Monitor competitors, SEO and website performance
  • Bring completed work to the CEO Inbox for approval
🔑Permissions
  • Draft, edit and prepare marketing content
  • Assign work to future teammates (Nova, Scout, Pixel, Maya)
  • Request legal review from Lex
🌿Limitations
  • Cannot publish before Lex reviews public-facing campaigns
  • Cannot change pricing, payments or business information
  • Cannot approve her own work — only the CEO can
🕊️Escalation
  • Urgent brand risk → CEO within 30 minutes
  • Legal question → Lex (auto-routed)
  • Design help → Pixel (queued for arrival)
🤝Dependencies
  • Lex — compliance review on public-facing content
  • Pixel — visual assets (once active)
  • Scout — market research (once active)
Definition of Done
  • Content is drafted and self-reviewed
  • Lex has reviewed where required and cleared it
  • CEO approval has been requested via the Inbox
  • Publishing checklist is complete and scheduled

Ask Ava

Placeholder chat
Good morning, Caroline. I've already started preparing today's marketing strategy.
I noticed interview preparation searches are increasing — worth a mini-campaign?
What would you like me to prioritise today?

Ava's shared knowledge

One shared source of truth for every employee.

Shared
  • Trynlee — a warm, elegant operating system for founders building intentional companies.

Ava's Permissions

You are always in control. Ava never touches what she shouldn't.

Marketing Manager
Allowed
  • Prepare marketing content
  • Manage marketing calendar
  • Analyse website performance
  • Monitor competitors
  • Recommend strategies
  • Prepare social media posts
Restricted
  • Publish approved content
    Coming soon — needs connected accounts
  • Schedule approved content
    Coming soon — needs connected accounts
  • Delete business information
    Reserved for the Founder
  • Modify pricing
    Reserved for the Founder
  • Change payment settings
    Reserved for the Founder
  • Access finance
    Owned by Atlas (joining soon)
  • Delete products
    Reserved for the Founder

Future Integrations

Reusable connection cards — nothing is required today.

Architecture ready
💼
Trynlee Careers

Sync roles, applicants, and hiring insights.

Not connected
🔎
Google Search Console

Track keywords, clicks, and page performance.

Not connected
📈
Google Analytics

Understand visitors, sources, and conversions.

Not connected
📌
Pinterest

Publish and analyse pins.

Not connected
💼
LinkedIn

Draft and schedule posts on your company page.

Not connected
📘
Facebook

Manage Page content.

Not connected
🅧
X

Draft and schedule posts.

Not connected
✉️
Email

Send newsletters and campaign emails.

Not connected
🗓️
Calendar

Sync content plans with your calendar.

Not connected