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  • 📌
    Marketing campaignTrynleefrom AvaPriority: HighReviewed by Lex42 min ago

    Spring Renewal — 3-part email arc ready for approval

    A gentle 3-email sequence for existing subscribers. Warm subject lines, one soft CTA per email.

    Why it matters
    Highest-performing seasonal window opens Monday.
    Expected outcome
    Est. 22% open rate · 4% CTR · ~120 new engaged replies.
    Next step
    Ava — will schedule immediately after approval.
    Timing
    Live within 5 minutes of approval.
    Ava recommends: Approve and schedule for Monday 8:00 AM.
    New
  • 📍
    Pinterest contentTrynlee Careersfrom AvaPriority: MediumReviewed by Lex2 hr ago

    5 Pinterest pins prepared for 'Interview Prep Rituals'

    Cream + blush backgrounds, editorial typography, matched with a landing page for Trynlee Careers.

    Why it matters
    Pinterest is Trynlee Careers' fastest-growing channel.
    Expected outcome
    Est. 2,000 additional monthly impressions.
    Next step
    Ava — scheduling. Pixel (once active) will refine visuals.
    Timing
    Scheduled within 24 hours.
    Ava recommends: Approve — I'll queue them across the next 10 days.
    New
  • ⚖️
    Legal reviewTrynleefrom LexPriority: Medium55 min ago

    Legal review complete: Spring Renewal campaign cleared

    Softened one guaranteed-outcome phrase in email 2 ("you will land the role" → "you'll walk in more prepared") and added a POPIA-friendly unsubscribe reminder.

    Why it matters
    The original wording implied an unrealistic outcome — small risk, easy fix.
    Expected outcome
    Campaign is now compliant and reads more honestly.
    Next step
    Back to Ava for scheduling once you approve.
    Timing
    Already complete.
    Lex recommends: No action needed — this is a courtesy note. Approve the campaign in your inbox.
    New
  • 🛡️
    Policy updateTrynleefrom LexPriority: Low2 hr ago

    Cookie Policy refresh drafted (plain-English)

    Rewrote the Cookie Policy in plain, warm language while keeping all required disclosures. Ready for your read.

    Why it matters
    Current policy is technically fine but not on-brand.
    Expected outcome
    Better trust signal on trynlee.com. No legal weakening.
    Next step
    Forge (once active) will push it live. For now Lex will send you the file.
    Timing
    Publish-ready in 5 minutes after approval.
    Lex recommends: Skim once, then approve to publish.
    New
  • 💼
    LinkedIn postTrynlee Careersfrom AvaPriority: MediumReviewed by Lex3 hr ago

    LinkedIn post drafted: 'Hiring gently, hiring well'

    A short first-person reflection from Caroline on Trynlee Careers' approach to human hiring.

    Why it matters
    LinkedIn is Trynlee Careers' best B2B channel.
    Expected outcome
    Est. 1,500 impressions · 40 profile visits.
    Next step
    Ava — will schedule once approved.
    Timing
    Scheduled within 1 hour of approval.
    Ava recommends: Post on Tuesday morning — LinkedIn engagement peaks 9–11am.
    New
  • 📝
    Blog articleTrynlee Careersfrom AvaPriority: Medium5 hr ago

    Blog article complete: 'What a calm interview really feels like'

    1,180 words, human tone, includes 3 internal links and an SEO-optimised meta description.

    Why it matters
    Anchor piece for a new SEO cluster around 'gentle interviews'.
    Expected outcome
    Ranking potential in 4–6 weeks · newsletter feature.
    Next step
    Lex — one small softening pending, then Ava schedules.
    Timing
    Live Thursday.
    Ava recommends: Approve after Lex softens paragraph 3.
    New
  • 🧭
    Competitor updateTrynleefrom AvaPriority: Low12 hr ago

    Competitor update: 'Otterly' launched a spring content series

    Pastel typography, weekly cadence, LinkedIn-first. Nothing that changes Trynlee's positioning — but a nudge to publish consistently.

    Why it matters
    Situational awareness only.
    Expected outcome
    None required — informational.
    Ava recommends: Read and dismiss.
    New