Mission
Caroline · Today
Mission
Make building a beautiful company feel joyful, calm, and possible. Start with Trynlee Careers — a gentler way to find meaningful work.
Company Brain
One shared source of truth
The CEO owns Company Brain. When you edit anything, every employee immediately follows.
Vision
Caroline · Today
Vision
A family of Trynlee products (Careers → Journal → Community) that together form an operating system for intentional founders and the women who work with them.
Brand
Ava · Yesterday
Brand colours
Blush, lavender, peach, sky and mint on cream, anchored by deep navy. Never pure black. Never neon.
Writing
Ava · Today
Writing guidelines
Warm, elegant, quietly confident. One soft CTA per email. Never urgency-manufactured. No emojis in the first line of a LinkedIn post. Every promise must be true today.
Audience
Ava · Today
Target audience
Ambitious women 25–45 building intentional lives and small, honest businesses. Secondary: founders of teams under 30 who want to hire kindly.
Products
Caroline · Today
Products (in market or launching)
Trynlee Careers (launching) — curated job board, prep library, Sunday letter. Trynlee Journal & Trynlee Community: post-launch.
Pricing
Caroline · Today
Trynlee Careers pricing
Free for candidates, forever. Employers: first role free, then R1,200 per role (launch price). Founding partner: R6,000/year unlimited during 2026.
Goals
Caroline · Today
Business goals (this quarter)
1) Launch Trynlee Careers by Monday 6 April. 2) Reach 1,000 Sunday-letter subscribers. 3) Onboard 12 founding-partner employers. 4) Publish 8 anchor blog pieces for SEO.
Policies
Lex · Today
Company policies
POPIA-aligned data handling (South Africa). Always disclose paid partnerships. Never sell candidate data. Every marketing campaign gets a Lex compliance pass before CEO approval.
Marketing
Ava · Today
Marketing strategy
Content-led launch: Pinterest for reach, LinkedIn for credibility, Sunday letter for trust, long-form blog for SEO. Zero paid ads before launch.
Launch
Ava · Today
Launch checklist (Trynlee Careers)
See the Launch Centre. Overall readiness: 74%. Legal ready 90%. Marketing ready 78%. Website ready 62%. Content ready 66%.
Roadmap
Caroline · Today
Future roadmap
Q2: Launch Careers, onboard Nova (Content) & Scout (Research). Q3: Journal soft launch. Q4: Community private beta.